Any juices that are sold in a grocery store or coffee shop are required by the FDA to be pasteurized for maximum shelf life. Pasteurization involves heating the juice and then cooling it during the manufacturing process to kill microbial bacteria. Another pasteurization process has evolved using pressure instead of heat. Unfortunately, pasteurization also kills vitamins, minerals and living enzymes that are essential in the digestion process and our overall vibrancy. BJC juices are pure; we don’t further process or pasteurize and we never add anything- no water, no sugar, no preservatives, no colors, no flavors.